Processes · Automation · AI

Not just a website. A process that runs. Without you.

VelvetDots builds working processes for solopreneurs and small teams: automation for everything that stays the same — AI for everything that changes. The websites, forms and email sequences that belong to it, we build along the way.

3.000+
Clients supported
26+
Years in digital transformation
10+
Years in online business
Services

What we do.

Five areas, one principle: we build the process — not only the part you can see.

Processes & automation

Recurring tasks that cost you time run by themselves from now on. We take them apart, rebuild them and hand them over documented.

AnalysisAutomationDocumentation

AI in the working day

Automation carries what is fixed. AI takes over what changes — adjustments in conversation instead of across five interfaces. We build the places where that holds.

AI in useChange pathsOperation

Websites & web projects

From structure to finished site: concept, copy, build, launch — connected to whatever runs behind it.

ConceptBuildLaunch

Business setup

From the first offer to a setup that holds — processes, tools, pricing and sales in one place.

SetupPricingSales

Business structure

Clean structures that grow with you. SOPs, reporting and clear ownership — also in a small team.

SOPsReportingOps
Process

How we work.

Clear phases, a fixed frame. No buzzword bingo.

01

Conversation

What is needed, what it may cost, what is realistic. We listen before we propose anything.

02

Proposal

Concrete scope, clear price, fixed timeframe — in writing, before we start.

03

Build

We build. You see work in progress and can correct course while corrections are still cheap.

04

Handover

Finished means finished: documented, explained, in your hands. We stay on for maintenance if you want us to.

About

Two people — and a lot running in the background.

Behind VelvetDots are Kirsten Biema and Cornelia Scherer. Kirsten brings 26 years of digital transformation and works at the interface between what clients need and what can actually be built. Cornelia designs — web design is her focus.

On top of that, part of our work is AI-supported: in delivery, in deployment and in marketing. More about us and how we work →

Headquarters Athlone, Ireland
Client focus Solopreneurs & small teams
Cases

Projects we have delivered.

Names withheld at the clients' request. What is described is what was built — no performance figures we cannot substantiate.

Longevity coaching

Several websites built, sign-up forms set up, the email marketing system connected and the corresponding automations put in place.

Client project, anonymised

View project →

Veterinary practice

Complete build: business structure, visibility, all websites, email marketing and all automations.

Client project, anonymised

Embodiment coaching

ActiveCampaign form integrated into an existing HTML page, including full operational automation.

Client project, anonymised

Voices

Voices from the collaboration.

Excerpts from public LinkedIn recommendations. […] marks omissions; the full texts are on LinkedIn.

Innert weniger Wochen hat sie mir meine Funnel Idee für ein Webinar mit Upsell zum 4-wöchigen Magnetic Mentoring aufgesetzt, Thrive Cart eingerichtet und den Funnel angelegt. Von den Grundeinstellungen in Thrive Cart über die Sales Page Erstellung des Webinars bis zum Produktkauf von Magnetic. […] Sie hat eine sehr fundierte Expertise, was KI Tools, Online Business Tools, Technik Set-up und Identifikation von Qualitäts-Merkmalen anbelangt. […] Meine volle Empfehlung.

CC
Claudia Conradi
CEO · TOP 100 Coach DACH 2024 & 2025 · LinkedIn recommendation, January 2026 (German original)

Kirsten hat mich dazu animiert und inspiriert, mein eigenes Verständnis und meine eigene Begegnung mit Technik und KI anders zu denken und zu erleben. […] Sie ist sowohl menschlich-persönlich als auch fachlich eine Person, auf die man sich zu 100 Prozent verlassen kann. […] Ein absoluter Gewinn für alle, die auf der Suche nach Struktur, Klarheit und der richtigen „Mischung“ aus geführt werden und eigenständig gehen sind.

AK
Anna-Maria Köstler
Embodiment Coach & Yogalehrerin · LinkedIn recommendation, June 2026 (German original)

Mit Kirstens Unterstützung konnte ich das erreichen, was man im „Business-Neudeutsch“ wohl als „das nächste Level“ bezeichnet. […] Nicht nur für dein Fachwissen, auch für deine besondere Begabung, dich so rasch in Menschen und ihre beruflichen und persönlichen Herausforderungen hineinzuversetzen.

SH
Susanne Huber-Schwarz
Selbstmarketing für Bewerber:innen, Interim Manager und KMU · LinkedIn recommendation, February 2025 (German original)
FAQ

Common questions.

For solopreneurs and small teams who want something delivered rather than recommended — websites, automations, workflows, structure.
We build. Advice is part of it where it is needed — but what you end up with is a finished result, not a concept paper.
It depends on scope. After the first conversation you get a proposal with a fixed price and a fixed timeframe — no open-ended hourly billing.
Yes. Everything runs on your accounts and belongs to you. You are not tied to us and can continue without us at any time.
We are tool-agnostic. Which tools make sense depends on the project — not on trends.
Yes, exclusively. Coordination by video and asynchronously. Clients throughout the DACH region.

Let's talk about your project.

30 minutes, free, no obligation. Afterwards you know whether and how we can deliver it.

Contact

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